Have you ever been immersed in an “Association Engagement Continuum.” Below is the escalation of involvement and roles as I see it for members of professional associations. For those who have traversed this cycle or any of its six stages, it has either been an avenue for networking, a way to enhance career development, a long-term volunteer commitment to leadership, a routine drain on their personal life or a blending off all of these scenarios. On top of eagerness and commitment, these diligent members pay the same annual dues while contributing ample amounts of time, talents and treasures above and beyond the casual members who just show up when a space clears up on their schedule.
- Stage 1: <Attache involved> Curious non-member: This occasional event attendee will test the waters and sniff out the social scene and is willing to play the cafeteria-style card in their prerogative of selective participation.
- Stage 2: <Provided satisfactory completion of Stage 1> Enthusiastic novice member: This person is eager to attend as many association functions to feel that he or she is procuring full value for the $300 investment undertaken by his or her employer or their own wallet.
- Stage 3: <Provided the new member hasn’t gone AWOL after three to six months of regular face time at Stage 2 > Eager-to-chip-in recruited volunteer: This person is tapped for a specific volunteer role to help plan an event or educational luncheon. Following said engagement with the board and/or general membership body, the volunteer either vanishes from the association on a permanent sabbatical or he or she is hooked and is now on track for a three-year bid or more with the association in some leadership or board member capacity.
- Stage 4: <Provided the volunteer has renewed his or her annual dues and passed a litmus test of at least one board member> Committed board member: This person has committed to multiple years of board service in a variety of positions, such as special event planning, finance, mentoring.
- Stage 5: <Provided the board member still has a life and is a glutton for more volunteer punishment> Executive committee contractee: This is the ultimate reward / punishment conundrum – the much-feared or admired three-year bond as president-elect, president and the ever-so redundant “immediate past president”.
- Stage 6: <Provided board member can go cold turkey and abandon all volunteer and board duties for an extended period of time> Academic accolade acolyte: Individual embarks on pursuit of coveted association or related industry certification to become welcomed into the ranks of industry enlightenment.