“The Greatest Movie Ever Sold” Review

Even though Morgan Spurlock’s new documentary “The Greatest Movie Ever Sold” is primarily focused on advertising and product placement, it also can generate some ethics discussions for public relations practitioners who work in full-service marketing and advertising agencies. My take is that the film was a clever concept with accurate glimpses of reality. It reveals “how the sausage is made” to those who may not be familiar with advertising, branding and public relations practices. While Spurlock can be a likable character in his blunt approach and fresh perspective on the industry, the cameos were flat (Ralph Nader and Donald Trump), he needed a sidekick foil and the story didn’t have enough meat to last even the 85 minutes it managed to be stretched out to, including credits.

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